AAMI + Suncorp
Using well-established design systems and style guides to create a personalised homepage experience in line with the Suncorp and AAMI brands across home, contents and car insurance.
Background
Suncorp and AAMI are both highly established, recognisable brands, but they cater to different target audiences. Therefore, they require distinct design and copy treatments. In this project, I leveraged the Suncorp and AAMI design systems in Figma to craft a responsive prototype for both web and mobile platforms.
The Brief
Suncorp and AAMI previously had a ‘one-size-fits-all’ approach to their home screen, meaning they were missing out on the opportunity to tailor their content and provide a personalised user experience. My task was to develop customised homepages for each brand, visible to users who were visiting the homepage without logging in, but had previously signed into their accounts.
Design Process
By leveraging Suncorp and AAMI’s existing research and data, I gained insights into the primary jobs to be done for each audience segment. This knowledge allowed me to tailor the homepage according to user needs, presenting users with quick links and buttons for top tasks to streamline their workflow. Using the existing design system simplified the visual aspects, as I could ‘drag and drop’ elements into Figma. The challenging part of the process was determining the information hierarchy and layout whilst sticking to the established style guide.